10912 Wye St.
San Antonio, Texas 78217
Phone: 210.341.5904
Fax: 210.341.1219

Home Page        +  email us at: lcasaubon@rushamericanprinting.com


Glossary of Terms:


Bleeds: Printing that extends to the edge of the page after trimming is called a bleed. To ensure ink coverage to the bleed edge, we need ¼ inch of inked paper to trim away after printing.


Die Cut: Die Cutting is a finishing process in which a knife-die is used to cut into the finished paper using pressure. This process is generally used for business card slits, rolodex cards, windows, or custom cut-outs (such as a business card cut into the shape of a house).


Foil Stamp: Foil stamping is a process involving heat and pressure along with metallic foil material to stamp a design or text onto the front of the paper. The look of the finished product is similar to an ink, but is generally very shiny in appearance.


PDF's (Portable Document Format): PDF is a universal file format that preserves all the fonts, formatting, and graphics of a document, regardless of the application and platform used to create it.  PDF files are compact and can be shared, viewed, and navigated by anyone with free Adobe Acrobat Reader software. 


PMS: PMS is the acronym for Pantone Matching System and was developed by the Pantone Company for color identification. The system assists clients, designers and printers to communicate about color. Each PMS color has a unique number and formula for ink mixing. PMS colors are also referred to as “spot” colors.

Process Color: The four basic ink colors used in process-color printing are cyan, magenta, yellow and black (CMYK). These colors are semi-transparent inks that “process” with each other when overprinted in predetermined amounts. E.g., When cyan overprints yellow, it produces shades of green. When yellow overprints magenta, it produces shades of orange. Controlled screen tint combinations of the four basic ink colors allow the full spectrum of colors to be produced on a printing press.


Resolution: The sharpness or clarity of a digital image, measured in dots per inch (dpi). The higher the dpi, the better the image detail. Most laser printers have a resolution of 300 dpi.

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