Glossary of Terms:
that extends to the edge of the page after
trimming is called a bleed. To ensure ink
coverage to the bleed edge, we need ¼ inch of
inked paper to trim away after printing.
Die Cut: Die Cutting is a finishing process in
which a knife-die is used to cut into the
finished paper using pressure. This process is
generally used for business card slits, rolodex
cards, windows, or custom cut-outs (such as a
business card cut into the shape of a house).
Foil Stamp: Foil stamping is a process involving heat and
pressure along with metallic foil material to
stamp a design or text onto the front of the
paper. The look of the finished product is
similar to an ink, but is generally very shiny
PDF's (Portable Document Format):
PDF is a universal file format that
preserves all the fonts, formatting, and
graphics of a document, regardless of the
application and platform used to create it.
PDF files are compact and can be shared,
viewed, and navigated by anyone with free
PMS: PMS is the acronym for Pantone Matching System
and was developed by the Pantone Company for
color identification. The system assists
clients, designers and printers to communicate
about color. Each PMS color has a unique number
and formula for ink mixing. PMS colors are also
referred to as “spot” colors.
Process Color: The four basic ink colors used in process-color printing
are cyan, magenta, yellow and black (CMYK).
These colors are semi-transparent inks that
“process” with each other when overprinted in
predetermined amounts. E.g., When cyan
overprints yellow, it produces shades of green.
When yellow overprints magenta, it produces
shades of orange. Controlled screen tint
combinations of the four basic ink colors allow
the full spectrum of colors to be produced on a
sharpness or clarity of a digital image,
measured in dots per inch (dpi). The higher the
dpi, the better the image detail. Most laser
printers have a resolution of 300 dpi.